• Lower Sodium

    Less salt. More flavor.
Exactly how it should be.

  • Gluten-Free

    Big on taste, naturally
gluten-free.

  • NO MSG

    Nothing artificial.
Just bold, balanced flavor.

  • PREMIUM INGREDIENTS

    Every blend starts with quality ingredients and ends with flavor.

MEET THE MAGIC

Four signature blends. Four distinct personalities. One mission: make every meal unforgettable.

  • BLACK MAGIC (5 OZ)

    BLACK MAGIC (5 OZ)

    Bold, smoky and pepper-forward. Crafted for anything on the grill.
    Regular price
    $ 8.99 USD
    Unit price
     per 
  • WHITE MAGIC (5 OZ)

    WHITE MAGIC (5 OZ)

    Bright, savory and endlessly versatile. The bottle you'll reach for every day.
    Regular price
    $ 8.99 USD
    Unit price
     per 
  • CREOLE MAGIC

    CREOLE MAGIC

    A Southern-inspierd blend with just the right amount of heat and depth.
    Regular price
    $ 8.99 USD
    Unit price
     per 
  • FISH MAGIC

    FISH MAGIC

    Fresh, zesty and perfectly balanced for seafood, chicken and vegetable
    Regular price
    $ 8.99 USD
    Unit price
     per 
  • Magic marinade steak

    Magic marinade steak

    Fresh, zesty and perfectly balanced for seafood, chicken and vegetable
    Regular price
    $ 8.99 USD
    Unit price
     per 
  • Magic Marinade All Purpose

    Magic Marinade All Purpose

    Fresh, zesty and perfectly balanced for seafood, chicken and vegetable
    Regular price
    $ 8.99 USD
    Unit price
     per 
  • View all

COOK WITH A LITTLE MAGIC

Four blends, four favorite dishes – get cooking.
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VIEW ALL RECIPES

MORE THAN A BUSINESS, WE'RE FAMILY

There are a lot of options out there when it comes to herbs and spices, but few have a storied history quite like Mis’ Rubin’s. We appreciate our customers that we get to build real relationships with all over the world. We understand that a great meal can bring people together and create family traditions that last for generations. And we’re grateful to be a part of those traditions.

OUR HISTORY

THE LEGACY COLLECTION

$34.99

For decades, Montgomery locals were the only ones with access to Mis’ Rubin’s wonderful spices. For a few years now, EVERYONE has known the secret to "the best steaks this side of heaven," as both Black Magic and White Magic have been available here in our online store. But now... Fish Magic and Creole Magic are making their big public debut as well. Now ALL FOUR seasonings popularized in Montgomery and throughout Alabama since the 1930s are available right here, and 20% off in this 4-pack for a limited time only.

LEARN MORE

AS SEEN IN

OUR CUSTOMERS LOVE MIS' RUBIN'S

"Ever since tasting Black Magic on a steak that I purchased from a butcher store in Montgomery, Alabama,I have been searching high and low for this to be able to purchase it. My husband bought me a subscription to the Grill Master Club, for Christmas, and in my January monthly box this little magic bottle of spice was included. I tried it on st...
"My wife has been eating the Rubin’s spices for 55 years. My dear mother in law turned me on to it over 40 years ago. The Black Magic is the best seasoning on the market. The Rubins used to marinate roast for us. I still use their recipe. They were great people and always called you by name when you entered their store."
"My parents grew up in Montgomery and I visited every summer as a child. My grandfather owned Alabama Barber & Beauty Supply on Capital Ave. Sweet memories of his shop and my grand mama's fig tree next to the shop! I'm so excited to have found this seasoning and plan to give it to my parents as soon as I receive it!"
"I recently bought some white and black magic OMG Best Spices Ever! Reordered them and the fish and cajun too. Don't think I'll be using any thing else for a while. the White Magic is magic on eggs, grilled cheese and everything else I've put it on."
"I recently bought some white and black magic OMG Best Spices Ever! Reordered them and the fish and cajun too. Don't think I'll be using any thing else for a while. the White Magic is magic on eggs, grilled cheese and everything else I've put it on."
"We love this stuff, and Publix has stopped stocking it as far as I can tell. As it originated in Montgomery, at least their Montgomery stores could stock it... White Magic on our eggs every morning? Yes, please!"
"I'm assuming you want to know about shopping the site and not the product right now, so here it is: Easy as pie! Click, read, click, etc,, add to cart, click and done. I love it. Thank you!"
"I tried the Black Magic seasoning and it changed the way I eat steak. Cant wait to try the rest of the line so I just purchased the verity pack. Amazing taste and clean ingredients."
"Discount and 2-day shipping are a great plus! Really enjoy the black and white magic seasonings and am looking forward to trying the 2 I’ve not tried (creole & fish)."
"Ms. Rubin's is so easy to order and their seasonings are so uniquely flavorful and are the BEST! There aren't any other seasonings as good as Ms. Rubin's!"
"It is a given this is a fabulous product but the website and shopping are an absolute breeze. Could not be more customer friendly experience."
"I was turned on to your site from a friend he went by auspitmasters on Instagram. I am so excited to try this for my cooking adventures!"
"I discovered this over 15 years ago. it’s great on burgers and steak. I’ll give people free bottles of it when they visit all the time"
"The best tasting and the only seasoning needed to make great burgers and steaks. This site is user friendly, thanks."
"I’ve been ordering this product for twenty years! Great product and easy ordering process. Highly recommended!"
"We have enjoyed black and white manic for years!! First time buying the fish and creole. We’ll see!!!"
"Is great.I have used this product for quite a few year and have turned on several friends to it."
"Ordering online was easy and fast. Your web site is well organized and easy to navigate."
"We have been using Ms Rubins sine 1993 and would never use anything else on our steaks!"
"I've begun my Christmas shopping & what I ordered today will be a wonderful gift!"
"Got this through grill masters membership. It was so good I had to have more!"
"Looking forward to trying this and bringing back the taste of Penny Profit!"
"Mrs. Rubin’s Black Magic is delicious! I use it on beef and tuna steaks."
"Never have had a bad seasoning. My favorite (so far) is the White Magic!"
"My family’s favorite season to use on any meat,potatoes and hashbrowns!!"
"Best seasoning ever! Good way to impress someone NOT from the South!!"
"Nice website, simple ordering. Looking forward to a great product!"
"This is one of my favorite rubs. Can’t go wrong with black magic!"
"Makes the best white sauce ever! Biscuits and gravy are superb!"
"Have loved this seasoning since I was a kid back in Montgomery"
"Love the seasoning!!! Makes my meat and chicken soooo tasty!"
"Has to be the fastest checkout on the web. Thank you guys."
"Love this stuff. Ordering extra one for a friend to try."
"hoping this Black Magic is the same formula as the old"
"We love this seasoning! Glad we received as a gift."