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About Us

About Us

 Mis’ Rubin’s always had a special meaning for me. I grew up working in the Penny Profit butcher shop during the summers and was hooked on the seasonings from an early age. The atmosphere of a family business was really appealing.
After working in another industry and geography for a while, I offered to fill orders for my grandmother as she was looking to slow down. We forwarded the business number to my cell phone and it started ringing off the hook! The customers on the other end of the phone were from all walks of life and spread all over the country. They were all thrilled to find out that their beloved spices were available through retail outlets and online! And they all had a story about how and when they found our seasonings. Mis’ Rubin’s was so much more than just another brand. Each customer had such conviction and enthusiasm about our spices. We believe there’s value in sitting down to a great meal with friends and family. We're grateful to be a part of that for many and are honored to continue the Mis’ Rubin’s tradition.

My wife and I immediately realized the potential of the brand and began taking steps to rebuild it back in Alabama. In 2019, Jay Evers joined our team. He has been a great addition. His industry experience and diverse skill set has been invaluable as we continue to grow the brand.
In Jay’s words, “Mis’ Rubin’s was a client in my consulting business, and I saw the same quality and potential as I did with Milo’s many years ago. Robert asked me to join the team, and I said “yes.” I’m excited to be a partner in Mis’ Rubin’s Seasonings and back in the grocery business. I love the whole process – from production to the shopping cart.”

Our History

Rubin and Julia Hanan in front of Penny Profit Meat Market where all the magic began

Our founder, Rubin Hanan lived out the true American Dream. He emigrated to the United States from the isle of Rhodes in the early 1920’s. He came through Ellis Island and wasted no time setting up his life in the states. He moved to Montgomery, AL where he had a family contact and soon met and married his wife and partner in business, Julia.

Together, they continued Rubin’s family craft by opening a meat market called Penny Profit near downtown Montgomery. Julia was called “Mis’ Rubin” as was custom at the time and she created many spice blends that gave them an advantage over the larger stores in the area.
Penny Profit became a famous stop in the region because of the popularity of the “Mis’ Rubin’s Seasonings”. Black, White, Creole, & Fish Magic seasonings have been on the market since 1935 and have been enjoyed by generations of loyal customers ever since.  

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