Our Story

Our decision to bring back Mis' Rubin's was largely inspired by the original couple behind the seasonings, Julia and Rubin Hanan. They worked side by side for over 60 years in Montgomery, Alabama's Famous Penny Profit Grocery where they created Black and White Magic. I grew up working in the Penny Profit butcher shop during the summers and after school and I've been hooked on Black and White Magic ever since.

After moving around the country for the better part of a decade, my wife and I both felt the South calling us home and were thrilled at the opportunity to work together and rebuild this old family business.

We're grateful to be able to carry on the tradition and share these wonderful seasonings with you.


Robert and Ashley Landers

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