Our decision to bring back Mis' Rubin's was largely inspired by the original couple behind the seasonings, Julia and Rubin Hanan.

They worked side by side for over 60 years in the Famous Penny Profit Grocery where they created Black and White Magic.

I grew up working in the Penny Profit butcher shop during the summers and after school and I've been hooked on Black and White Magic ever since.

After moving around the country for the better part of a decade, my wife and I both felt the south calling us home and were thrilled at the opportunity to work together and rebuild this old family business.

We're grateful to be able to carry on the tradition and share these wonderful seasonings with you.


Robert and Ashley Landers

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"Black Magic Seasoning is the best seasoning for beef that I have ever tried.  I have been using it for 15 years and I will not use any other seasoning.  I use the White Magic on eggs and potatoes, and vegetables.  Black Magic and White Magic bring out an excellent flavor to food.  Both are a staple in my kitchen." - Eva DeGregory

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