Mis' Rubin's Seasonings Gift Box

Mis' Rubins Seasonings is THRILLED to add 2 new flavors to our online store: Fish Magic and Creole Magic!

For decades, Montgomery locals were the only ones with access to Mis’ Rubin’s wonderful spices. For a few years now, EVERYONE has known the secret to "the best steaks this side of heaven," as both Black Magic and White Magic have been available here in our online store.

But now... Fish Magic and Creole Magic are making their big public debut as well. Now ALL FOUR seasonings popularized in Montgomery and throughout Alabama since the 1930s are available right here, and 20% off in this 4-pack for a limited time only.

Black Magic is a savory seasoning that enhances the natural flavors of the meat. Unlike a lot of rubs, these spices work their magic best when applied generously (don’t be shy, you can’t overdo it) to your cook-out favorites like steak, ribs, burgers, pork, and game. While grilling is our favorite way to use Black Magic, it works just as well on roasts and in cast iron cooking.

Locals came to know and love White Magic for its unique savory flavor with just a hint of citrus. White magic is an all-purpose seasoning best served as a dry rub on chicken, fish, and pork. On the other hand, it's a really versatile blend, so it's great in pastas, veggies, and soups as well.  

Ingredients:  Salt, Dehydrated Onion, Soy Flour, Spices, Garlic, Activated Charcoal Powder (Food Grade -made from Coconut Husk) Dextrose, Papain (tenderizer from Papaya), less than 2% tri-calcium phosphate (calcium salt) to prevent caking.

Calories 0

Calories from Fat 0

Sodium 140mg 6% Daily Value

Allergens: Contains soy.

White Magic Nutritional Information:

Ingredients: Salt, Dehydrated Onion, Soy Flour, Spices, Garlic, Citric Acid, Dextrose, less than 2% of: tri-calcium phosphate (calcium salt) to prevent caking.

Calories 0

Calories from Fat 0

Sodium: 140mg

Allergens: Contains soy.

In, 1935 Julia and Rubin Hanan started selling steaks covered in Black Magic. Affectionately known as Mis’ Rubin’s Seasoninings, their steak rub became a cornerstone of the community. For decades, Penny Profit was the only place that sold Black Magic. Now, these bottles let you in on a local secret to grilling the best steaks around or, as Julia used to say, “the best steaks this side of heaven.”

When Julia Hanan made magic in the kitchen, she brought along some of her family's Greek heritage. Locals came to know and love White Magic for its unique savory flavor with just a hint of citrus. For over seventy years, patrons of Penny Profit came back again and again for her irresistibly good seasoning.

Mis' Rubin's Fish Magic Seasoning was created in 1935 at the old Penny Profit grocery store in Montgomery, AL. It has been a staple in family kitchens for over 80 years!

Mis' Rubin's Creole Magic Seasoning was created in 1935 at the old Penny Profit grocery store in Montgomery, AL. It has been a staple in family kitchens for over 80 years!