Our History

Rubin and Julia Hanan in front of Penny Profit
Meat Market where all the magic began

Mis’ Rubin’s Seasonings is the continuation of one couple’s American Dream.

Rubin and Julia Hanan arrived in Montgomery, Alabama, in the early 1920’s ready to make a new life for themselves. Rubin emigrated from Greece, and wasted no time adjusting to life in the States.

One way they incorporated their heritage into their business was through food. After starting a meat market called “Penny Profit,” the couple at first struggled to differentiate themselves from larger stores in the area. Soon, they found the solution: the savory, mouthwatering seasonings Julia invented. Ultimately, her unique spice blends were what drew local business.

Customers raved about the fantastic seasoning that came with each steak purchased from Penny Profit. Favored customers recall their pleasure upon receiving a little extra of the rub. Before long, the spices became affectionately known as Mis’ Rubin’s seasonings.

When Penny Profit closed its doors, locals were afraid they would lose what had become a beloved Montgomery tradition. Black Magic and White Magic, as the seasonings were called, were in high demand. The recipes were passed down to family, but did not become available until recently.

Since then, their seasonings have earned several awards, including Taste of the South Magazine’s Taste 50 List. In recognition of the role Penny Profit played in Montgomery history, Mis’ Rubin’s Seasonings are featured in the gift shops of the Governor’s Mansion and the State Capitol.

Robert and Ashley Landers are now the proud owners of Mis’ Rubin’s Seasonings and are dedicated to making the magic available to all and keeping the tradition alive.

Now that your local stores stock the magic, everyone can make “the best steaks this side of heaven.”


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