Mis’ Rubin’s Seasonings is the continuation of one couple’s American Dream.

Rubin and Julia Hanan arrived in Montgomery, Alabama, in the early 1920’s ready to make a new life for themselves. As emigrants from Greece, it took time for them to adjust to life in the States.

One way they incorporated their heritage into their business was through food. After starting a meat market called “Penny Profit,” the couple at first struggled to differentiate themselves from larger stores in the area. Soon, they found the solution: the savory, mouthwatering seasonings Julia invented. Ultimately, her unique spice blends were what drew local business.

Customers raved about the fantastic seasoning that came with each steak purchased from Penny Profit. Favored customers recall their pleasure upon receiving a little extra of the rub. Before long, the spices became affectionately known as Mis’ Rubin’s seasonings.

When Penny Profit closed its doors, locals were afraid they would lose what had become a beloved Montgomery tradition. Black Magic and White Magic, as the seasonings were called, were in high demand. The recipes were passed down to family, but did not become available until recently.

Since then, their seasonings have earned several awards, including Taste of the South Magazine’s Taste 50 List. In recognition of the role Penny Profit played in Montgomery history, Mis’ Rubin’s Seasonings are featured in the gift shops of the Governor’s Mansion and the State Capitol.

Robert Landers is now the proud owner of Mis’ Rubin’s Seasonings. He and his wife, Ashley, are dedicated to making the magic available to all and keeping the tradition alive.

Now everyone, not just Montgomery locals, can make “the best steaks this side of heaven.”


In the news


"Black Magic Seasoning is the best seasoning for beef that I have ever tried.  I have been using it for 15 years and I will not use any other seasoning.  I use the White Magic on eggs and potatoes, and vegetables.  Black Magic and White Magic bring out an excellent flavor to food.  Both are a staple in my kitchen." - Eva DeGregory

Read More